Nekuenderera mberi kwenguva, maamburera zvishoma nezvishoma ave chinhu chinodiwa muhupenyu hwedu.Mushure mezvose, kune mamiriro ezvinhu asingatarisirwi, uye ndinodzivisa machira.Panguva ino, kubatsira kwemaamburera kunogona kukwidziridzwa uye zvishoma nezvishoma kuve chinhu muhupenyu hwedu..Kutevedzana kwemabasa eamburera kunotipa hupenyu hwakachengeteka uye hwakanaka.
Makambani emhando ari kubhadhara zvakanyanya uye zvakanyanya kutarisisa mararamiro evatengi.Kuti isangane nezvinodiwa zvakasiyana-siyana zvekutenga zveboka rinotarirwa revatengi, zvitoro zveamburera zvakawedzera nhevedzano yezvigadzirwa zvakaita semashavha esirika, ngowani, magirazi, matende uye zvimwe zvinhu zvine hukama maererano nekuratidzwa kwechigadzirwa.Mharidzo yepakati muzvitoro zvehunyanzvi inopa vatengi sarudzo dzakawanda;haingobatsiri kune zvakasiyana-siyana zvinodiwa nevatengi, asi zvakare inopfumisa iyo brand umbrella terminal chigadzirwa mutsara.Kubuda kwepateni iyi inzira yekuti amburera indasitiri itore iyo terminal monopoly nzira.Maitiro aya zvakare kuratidzwa kweiyo terminal kuratidzwa kweamburera yemhando yekubata mararamiro evanotarirwa vatengi.Kuisa masikafu esirika, ngowani, magirazi, uye matende muzvitoro zveamburera kune chokwadi chakadzama:
1. Dzivirira zvinobudirira kukanganisa kwebasa rimwe chete rezvigadzirwa zveamburera
Kubva makarekare, nyika yangu yanga iri nyika huru mukugadzira maamburera.Tsika dzechivanhu dzemaamburera dzinobudirira.Kunyanya mumakore achangopfuura, indasitiri yeamburera yenyika yangu yakasimukira nokukurumidza, uye maamburera akati wandei akadai se“paradise umbrella” uye “plum umbrella” akatanga.Umbrella brand specialty zvitoro Kupinda chinyararire munharaunda yebhizinesi yakabudirira yeguta, kutyora tsika yechinyakare yekushambadzira.
Kana brand amburera yakakosha chitoro ichingotengesa maamburera, chigadzirwa chakanyanya kuroorwa uye hachigone kusangana nezvinodiwa zvakasiyana zvevatengi.Zvigadzirwa zvinoenderana zvine hukama zvinoonekwa muchitoro chehunyanzvi, izvo zvinopfumisa zvakanyanya chimiro chechigadzirwa chechitoro chakakosha uye zvinodzivirira zvinobudirira basa rimwechete rezvigadzirwa zveamburera.kuremara.
2. Zvitoro zveamburera zvemhando zvinotsamira pakutora mararamiro evatengi kukwezva kutora chikamu kwevatengi
Iyo yakawanda-chikamu, imwe-stop yekutenga nzira iri padyo nemhando dzakasiyana dzevatengi.Yakave muitiro mukuvakwa kwezvitoro zvekutengesa.Zvitoro zveamburera zveBrand zvinongotora mararamiro evatengi vanovavarirwa.Nyatsotarisa pane zvinodiwa zvekutenga zvevatengi uye usangane nevatengi vanotarisirwa.Chishuvo chechiitiko chepa-saiti chinogona kutora kutarisisa kwevatengi mudhorobha bhizinesi denderedzwa uye kuzadzisa zvinangwa zvekutengesa.Nokudaro, hazvishamisi kuti zvitoro zveamburera zvinopa zvigadzirwa zvekunze zvine chokuita nekuzorora, zvakadai semachira esiriki, hati, magirazi, matende, nezvimwewo.Zvitoro zveamburera hazvisisiri kutengesa maamburera, asi mararamiro ekunze ekutandara akatenderedza maamburera.Zvakafanana naVanke kutengesa kwete dzimba chete, asiwo rudzi rwehupenyu, hupenyu hune hutano uye huzhinji.Makwikwi emusika anhasi ashanduka kubva kumakwikwi ezvigadzirwa kuenda kumakwikwi emararamiro nemakwikwi emhinduro.Mufambiro weupenyu hwevatengi wakachinja zvikuru, uye vava kuwedzera kuva “usimbe” uye “mapenzi”.Kuburikidza nekupfumiswa kweiyo terminal chigadzirwa mutsara, brand amburera chitoro chakabatanidza zvine hungwaru mapoka evatengi anoteedzera kuzorora kwekunze uye fashoni mukati mevatengi vayo vavariro, kutanga kubva pamararamiro ekufungidzira, uye kubata vatengi mumaoko avo.
3. Iyo yakapfuma chigadzirwa mutsara wezvitoro zvemhando ndeye maitiro muindasitiri
Kambani yakabudirira yemhando yemhando inovandudza inonzwisisika chikamu chekuwedzera kutenderedza mararamiro evanotarirwa vatengi, izvo zvinogona kukurudzira zvakanyanya kukurumidza kusimudzira kwechiratidzo.Semuyenzaniso, Rejoice akatanga zvimwe zvigadzirwa zvakadai seRejoice sipo uye Rejoice shower gel mushure me shampoo;Fuguiniao anotevera shangu dzematehwe.Takatangisa zvimwe zvigadzirwa zvakaita seFuguiniao zvipfeko uye Fuguiniao zvinhu zvematehwe.Mazhinji makambani emhando anoziva kutsamira pamitsetse yezvigadzirwa zvakapfuma kuti abate vatengi.Panguva imwecheteyo, neinetiweki yekuvhara uye terminal dhizaini isina kuchinjika, iyo yakapfuma chigadzirwa mutsara inosimudzira kutengesa uye inosangana nezvakawanda zvinodiwa zvevatengi vanotangwa.Makambani eBrand anoita mawedzero echikamu, achipfumisa mitsetse yezvigadzirwa zvakanyanya zvichibva pakufanotungamira mararamiro evatengi, kutanga kubva kune zvakasiyana-siyana zvekutenga zvinodiwa nevatengi, uye kuwedzera zvine musoro chikamu;iyo amburera indasitiri, seindasitiri nyowani ichangopinda mumhando yemonopoly system, ine yakakura bhodhoro Icho chigadzirwa chimwe chete.Pahwaro hwekudzidza kubva kune monopoly system yemamwe maindasitiri, kupfumisa mutsara wechigadzirwa uye kuuisa muchiteshi inzira isingadzivisike yeamburera brand monopoly.
Nguva yekutumira: Mar-05-2021