Maitiro ekugadzira brand yako yeamburera

Maitiro ekugadzira brand yako yeamburera

Chigadzirwa cheamburera izita rimwe chete uye logo iri pazvigadzirwa zviviri kana kupfuura zvine chekuita nezvinodiwa zvakasiyana. Semuenzaniso, Heinz chigadzirwa cheamburera nekuti zita racho riri pazvigadzirwa zvakasiyana-siyana zvakaita seketchup, mustard, vhiniga, bhinzi, nezvimwewo.

Mabhurugwa eamburera anozivikanwawo semabhurugwa emhuri.

Kambani kana mugadziri anoshandisa nzira yekubatanidza zvigadzirwa kana vasingade kuva nezvigadzirwa zvega zvega.

Mabhurugwa eamburera anogara achitanga ari ega ega. Semuenzaniso, Heinz akatanga nekugadzira magaka. Asi makambani anoshandisa kubudirira mune chimwe chigadzirwa kuti aende kune chimwe, maitiro anonzikuwedzerwa kwechiratidzo.

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Rudzi rweAmburera vs. Imba yeMabrands

Imba yezvigadzirwa ikambani inobereka makambani inotengesa zvigadzirwa zvakasiyana-siyana nezvigadzirwa zvakasiyana-siyana, zvimwe zvacho zvingave zvigadzirwa zvemhando yepamusoro.

Makambani akaita seP&G, Heinz-Kraft, Reckitt-Benkiser, naUnilever imakambani makuru emhando dzakasiyana-siyana. Anogadzira zvigadzirwa zvakasiyana-siyana uye anoshandisa mhando dzakasiyana-siyana kuti azvishambadze. Anowanzo nzi maamburera emhando dzakasiyana-siyana.

Makambani ekutengesa zvinhu haana dambudziko nekuti kambani huru haina hukama nechinhu ichi mupfungwa dzemutengi. Chinhu chakakosha ndechekuti kambani iyi ine musoro kune vatengi.