Maitiro ekugadzira yako amburera brand

Maitiro ekugadzira yako amburera brand

Amburera brand izita rimwechete uye logo iri pazvigadzirwa zviviri kana kupfuura zvine hukama zvinopa zvido zvakasiyana.Semuenzaniso, Heinz imhando yeamburera nekuti zita riri pamhando dzakasiyana dzezvigadzirwa zvakaita seketchup, mustard, vhiniga, bhinzi nezvimwe.

Amburera mhando dzinozivikanwawo semhando dzemhuri.

Kambani kana mugadziri anoshandisa amburera brand strategy kana vasingade kuve nemhando yechigadzirwa.

Amburera mhando dzinogara dzichitanga semhando dzega.Somuenzaniso, Heinz akatanga nekugadzira magaka.Asi makambani anowedzera kubudirira mune chimwe chigadzirwa kuti aende mune chimwe, maitiro anonzibrand extension.

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Umbrella Brand vs. House of Brands

Imba yemhando ikambani yevabereki inotengesa zvigadzirwa zvakasiyana-siyana nemhando dzakasiyana-siyana, dzimwe dzacho dzinogona kunge dziri maamburera.

Makambani akaita seP&G, Heinz-Kraft, Reckitt-Benkiser, uye Unilever dzimba dzemhando.Vanogadzira zvigadzirwa zvakasiyana-siyana uye vanoshandisa seti yemhando kuti vazvitengese.Vanowanzonzi zvisizvo kunzi maamburera brand.

Dzimba dzemhando dzakakwana nekambani yemubereki isina chinongedzo kune chigadzirwa mupfungwa dzemutengi.Chinhu chakakosha ndechekuti brand ine musoro kune vatengi.